It’s an exciting time for motion design.
With the advancement of technology, today’s motion designers have a myriad of choices when it comes to the tools they use. These tools are also more accessible than ever, leading to a time where boundaries are continually pushed and innovation is the true industry leader.
But what exactly is motion design, and how can it help your business?
Motion design is many things, but in simplest terms, motion design brings graphic design to life through animation. Motion design or motion graphics is still a relatively new medium and sometimes isn’t clearly defined. However, motion design can be a valuable asset to you and your business. This can be through the use of explainer videos, kinetic type, or even animated shorts.
Motion design truly shines when given a message, idea, or story to communicate. This makes it a perfect medium to explain your company’s mission statement, message or even just enforce your brand. Tailored to help explain complicated ideas and principles, explainer videos can help enhance your company’s message in a concise, yet easy to understand manner. Explainer videos are great tools for complicated subject matter, or even just bringing a little extra flair and interest to your company’s message or brand. Kinetic type, or text in motion can also be a great option to communicate your message. Finally, animated shorts are great tools to help tell stories, whether that is the story of your company, brand, or product.
Regardless of which method you choose, every business has a story to tell, ideas to share and a message to communicate.
And motion design is here to get the job done.
– Rachel Haynes, Art Director, Needle & Hay Creative